4 Steps for a More Profitable Blog in 2021
The past year has presented us with new challenges, including how, where, and when we work. Thanks to technology, countless businesses have moved online or integrated an online component to remain accessible and relevant in the digital sphere.
What keeps your audience coming back to your brand or business? How do you keep people engaged? Well, one of the best ways to create a steady flow of traffic to your online business is to write reliable and informative blogs. However, you have to know how to use your blog to actually turn a profit, attract new customers, and keep them wanting more.
Here are 4 steps for creating a more profitable blog in 2021.
Keyword analysis is your friend
Did you know that there were over 600 million active blogs globally in 2020? (Growth Badger) However, simply writing a blog doesn’t mean it will be profitable. Whether you’re writing a new blog or creating videos on YouTube, it’s essential you use keyword analysis to attract free traffic.
Keywords are searchable words or phrases that people look up in search engines like Google or Bing. These keywords are ranked based on how many times they have been searched online. When you add relevant keywords to your content, you’re basically getting free advertising for your site!
Be consistent and interesting
Any content you create for your business’s blog must be trustworthy, consistent, and, last but certainly not least, interesting! No matter how often you create content, it won’t make a lasting impression if it doesn’t hold the reader’s attention.
You may create amazing content, but if it’s not consistent, your audience will lose interest. Likewise, if you’re constantly churning out cookie-cutter blogs, you won’t make a lasting impression. It’s important you hold your reader’s attention and keep them wanting more.
Don’t skimp on your research
Ok, so you post interesting, industry-focused blogs every week. But, your job isn’t done just yet. Another integral part of producing a profitable blog is to ensure it’s a reliable source of information about your industry and business. Companies with blogs produce an average of 67% more leads monthly than companies that don't blog. (DemandMetric)
Your blog should be your audience’s go-to guide, which is why it’s important you research what you write about and you use reputable resources to back up your information. Well-researched content catches people’s attention, making them more likely to engage with it long term.
When people engage with your content, it demonstrates to the algorithm gods that it’s quality content and your content will ideally be shared with others. The end goal is that your content is shareable, which will drive more traffic to your website.
Connect with your readers
Entrepreneur and professional blogger Yaro Starak asserts that email is the “next stop” communication tool: “First you blog, then you follow up email.” Emailing and connecting with your audience fosters community and gives you the opportunity to nurture that community.
Your blog not only provides information, but it creates an experience directly associated with your brand. You are a unique product, so don’t be afraid to capitalize on your talents and establish real connections with your readers. As your community grows, you may even consider creating a membership or subscription service for your loyal readers and clients.
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