Why Networking Is Essential To Your Career (And Tips on How To Network)
You probably already know what networking is if you’re part of the LI Center or have been thinking about joining. Networking involves forming connections with not just customers, but like-minded individuals in order to form connections that can enhance your business or career.
It can seem intimidating and confusing at first, but doesn’t have to be. Networking is how many entrepreneurs have achieved amazing results. A good work ethic is essential for a successful business, but “rags-to-riches” and successful stories never seem to mention that success usually comes with knowing the right people! Networking leads to new opportunities, generates leads, and most importantly, provides relationships that can last even a lifetime.
Here are some helpful tips to get you started on your new networking journey!
Set A Goal
Networking is incredibly important if you’re starting a new business. You want as many connections as possible to know about your new venture; these connections can even result in your first clients! Networking can also lead to word-of-mouth referrals that solidify your reputation. Even if you’re not starting a business, though, maybe you’re looking for a new job. Truthfully, networking is the way most people set foot in the business world.
However, it’s up to you to set your goal. Success doesn’t happen overnight and it’ll be difficult to achieve it if you don’t know what you’re doing. You also don’t have to start big: maybe, your goal is to meet a few new interested customers or find at least one person who has the same passion for marketing as you do. That will make it easier for you to manage your precious time.
Attend Events
This seems like a given, but it’s crucial to attend events if you want to meet new people. The COVID-19 pandemic has made in-person events rather difficult, but even if you’re not comfortable with meeting people in person, there are many online workshops, classes, and events that you can take advantage of. If comfortable with venturing to an in-person gathering, small business owners should check their local associations and societies for any events going on.
Industry gatherings and conferences are the best way to meet like-minded people in your field, but even a workshop can help you form surprising connections. The most important step is to get yourself out there.
Get On Social Media
Yes, social media -- everyone’s online these days, and as we become more and more reliant on the internet, this is only going to become more prominent. Facebook, Instagram, and Twitter are more casual channels of communication, but they’re now essential tools for businesses, especially if you’re selling a hand-crafted product or promoting a restaurant. People love pictures!
For business networking, LinkedIn is your most essential channel. Every entrepreneur or those trying to build a career should have a LinkedIn, as it’s essentially your social media “business card” and a great platform to list your accomplishments.
Take A Friend
Honestly, networking is hard. Talking to strangers doesn’t come naturally to everyone, especially if you’re introverted, and it can feel shallow at times. Don’t be afraid to bring a buddy if you need one. This may even work in your favor; your friend can hype you up, you can play off each other’s banter and tackle conversations together. Before a networking event, you can even practice what you say. Just be sure you’re not chatting with them the whole time, but bringing a friend to a networking event is like trying to score a date -- you’ll have a wing(wo)man!
Don’t Be Afraid to Practice
Confidence is key if you’re trying to sell yourself. If you’re unable to articulate, how will you advertise your product or retain someone’s attention? It may seem cheesy, but don’t be afraid to practice your social skills if you feel they’re lacking or are an introvert. Even charismatic people can practice to further enhance their swagger! Consider listing down icebreakers to open with (a compliment goes a long way) and practice reciting them. Write down questions you’d like to ask people. Tweak your business pitch until you get it perfect, and then tweak it some more in case you’re met with different situations. You can never be too prepared!
Pay Close Attention
Don’t scan around the room looking for your next conversational partner if you’re already talking to someone. Keep eye contact and give your full focus. Ask relevant questions, to not only show that you’re a good listener but to learn about the industry and gather the information that can help you build your business. Ask for a business card, and take notes on important points. You don’t want people to think you’re shallow, and you want your connections to last. Make your interest known through your pleasant attitude and make people feel like you’re actually listening to them.
Follow Up!
You’ve put yourself out there, gone to the event, got the hard parts done, and talked to some industry professionals, experts, or prospective leads. That’s great! But that’s only the beginning. To keep building a relationship that doesn’t completely crumble, you need to follow up with your contact. Refer to the notes you’ve taken, and shoot them a personalized email or phone call. Older clients may also appreciate a letter. Invite them to lunch, or send them an event or article they may be interested in. The foundation has been set, so make sure it doesn’t crumble.
Be Clear With Your Intentions
Finally, you’ve established a connection, and the person asks how they can help you. Now, don’t be afraid to ask for what you want -- a referral, a lead to a job, an appearance on that podcast. If you’ve formed a great relationship, it’ll be mutually beneficial as well; they scratch your back, and you can scratch theirs.
The world of networking is difficult, but it can open many doors. If you haven’t joined already, why not join the Long Island Center? Our group is made for networking! We provide a plethora of benefits, host events with diverse professionals from many industries, and have many amazing members in all walks of their entrepreneurial journeys to learn from. You can become a member by checking out this page here!