It’s the goal of any business to gain new customers and turn a profit. But, if no one knows your business exists, how can you truly be successful? As a business owner, you may not have the time or budget to spend on a full-fledged marketing agency to help you grow your business. The good news is you don’t need to spend a lot of money or time to increase the visibility of your business.
If you’re smart and selective in your marketing efforts, you will quickly notice its positive impacts. By investing in small efforts to market your business, you will be able to create long-lasting relationships with your customers and create a loyal following. These relationships are vital to the success and longevity of your business.
Here are 5 tips on how to create more visibility for your business.
1. Get A Website
Nowadays, nearly every business has a website. A website is the online identity of your business, and it’s vital to maintain a digital presence. Your website is where current and potential customers can learn more about your business’ story, as well as your products and services. Creating your own website establishes trust with your customers and adds credibility to your business. A website is available 24/7 and allows your customers to know more about you and your products anytime, anywhere. Thankfully, in today’s world, you don’t need extensive technical skills to create your own website. With tools such as Wix, Squarespace, and WordPress, you can set up your own website in a matter of minutes. You can even encourage your website’s visitors to directly contact you using an online appointment scheduling system. How much easier can it get!
2. Build A Strong Business Network
Having an online presence is not only great for marketing and branding, but it can also be a powerful networking tool for you. Invest in building a strong business network to increase the visibility of your business. Begin networking within your community and reach out to other local small business owners in your area. Ask them questions and share your experiences with one another. Having this type of support system is an invaluable resource and you’ll be able to connect with new people and learn from them. Attend networking events, join community councils and clubs, and meet leaders and potential customers face-to-face. You can also reach out to your community via social media. Remember, when connecting to people listen more and speak less. The key to building strong relationships is to actively listen instead of simply talking about yourself.
3. Pick Up the Slack on Social Media
One of the biggest social media mistakes for new business owners to make is to set up an account on all social media channels at once. Though it’s understandably an exciting time for your business, it’s best to be more selective from the start. As you spend more time and effort in growing your business, your social media marketing can fall by the wayside. The best way to tackle this problem is to do the following:
1) Select 2-3 social media channels which make the most sense for your business.
2) Watch your competitors and ask yourself which channel offer the highest chances of giving you quality leads.
4) Use a free tool like Buffer to schedule your posts online.
These methods are quick, easy, and highly effective. You can spend 2-3 days per month planning and scheduling your posts at regular intervals.
4. Create Quality Content
Content marketing can help you promote your goods and services, create an interest in your business, and build a brand for your business, without exceeding your budget. It focuses on providing value to your users and building trust with your audience, as well as reaching out to new leads and new target markets. When it comes to content marketing, it’s inexpensive, but it can be a bit time consuming at times. Make sure you’re ready to put in the time and effort into publishing engaging content on relevant platforms, educating your audience, and connecting with current and prospective clients.
5. Measure Your Efforts
Implementing new strategies for increasing visibility is a crucial step for business owners, but what’s the point if you don’t track your progress and growth? When you keep track of your marketing efforts, you can analyze which channels and backlinks are most effective, and which actions reap the best results. You can view your analytics regularly to better pinpoint your clients’ needs, which will allow you to better focus on specific channels that result in gaining more business.
The Long Island Center for Business and Professional Women aims to help business owners and leaders make a lasting impression, grow their business, and increase their visibility.