One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. Blogging is one of the way businesses operate in an ever-evolving landscape of technology.
It is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers. While having a highly optimized website is crucial, blogging takes it a step further by providing consistent engagement. Ultimately, blogging is an inexpensive way for small businesses to drive traffic to their website, attract more perspective customers, and enhance their inbound marketing efforts.
According to a recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts. Additionally, 82% of businesses admit that blogging is critical to their business.
Here are five benefits of blogging for your small business:
1. Boost to Search Engine Optimization
Blogging is one of the most straightforward and inexpensive methods for a business to rank higher on search engines such as Google, Bing, Yahoo, and others. Consistent blogging allows new, relevant content to show up on search engines with fresh content to index. Blogging also gives you the opportunity to insert relevant keywords that consumers will use to search for services and products that your businesses offer.
2. Develop and Strengthen Relationships with Existing and New Customers
Customer engagement is essential for branding and online marketing. Blogging gives your business the opportunity to connect with potential and existing customers in a more conversational way. Blogging is a great way to build trust with your target audience through creating high quality and relevant content. With an active comment section, your site’s visitors will be able to interact and post responses for each blog, and you will be able to respond directly to their comments.
3. Establish Your Business as an Industry Leader
Building trust and establishing prestige and influence in your industry can be accomplished by blogging, no matter the size of your business. Providing valuable, expert information in your blogs will show your customers and target audience that you are knowledgeable and experienced in your field. In time, consistently posting helpful and informative blogs will make you a go-to resource within your industry. Ultimately, this will lead to more inquiries and higher conversion rates.
4. Connect People to Your Brand
Brand awareness is immensely important for marketing and blog posting because it allows your followers to get a glimpse on the personal side of your business. With blogging, you can really focus on your brand’s message, your business’s goals and vision, and creating a dialogue between your business and your customers.
5. Create Opportunities for Sharing
One of the key goals of blogging is to make the content shareable. When your site’s visitors share the link to your blog, it will create much more potential for viral traffic and exponential market growth. There are tons of different sharing platforms out there, so visitors can share the direct link to your blog, they can tweet it, email it to their contacts, and so much more.
If you are interested in increasing your online exposure while establishing yourself as an expert in your industry, then blogging should be on your list of priorities. Successful brands who engage their customers understand that customers want to interact with their peers and learn something of value, which has never been easier thanks to technology. When it comes to small businesses, blogging can really increase your sales and customer engagement. If you don't have the time, resources, or expertise to write blog content, you can outsource the posts to a digital marketing agency who can craft unique, relevant, and engaging content for your blog site.